Seems like common sense, right? You would be surprised. In my past career in pharmaceutical sales (about three years ago), there was a big contest in which reps could earn $2500 by hitting certain targets. My counterpart and I had mirror territories and coverage responsibilities. Despite the fact that this was a world class and top pharmaceutical company, data glitches allowed her to win the $2500 and for me to win nothing. The worst part? My [unexperienced] manager awarded me with $200 in sympathy points, but was unwilling to fight for me up the ladder. This was the beginning of my declining engagement at the company. If I worked so incredibly hard, and had proven results, why would management not be willing to make things fair?
Takeaway: Program rules must be fair and consistent. If this does not hold true, you will get the opposite of your desired effects for your program.
Have you been a victim of an unfavorable incentive program, one in which you deemed unfair?